Vía

Strategic Plan · Vía Wichita Pilot 2026

30-Day Launch Strategy

Week-by-week activation plan for the Vía No Wrong Door pilot — from provider network build-out to general community awareness. Full $100K spend breakdown below.

4
launch phases
$100,000
total spend
30
days to launch
4
audience segments

Budget reconciliation

$100K within Oracle's $500K Pilot Model

This $100,000 budget represents the 30-day launch spend for Vía's Wichita pilot. It sits within Oracle's $500,000 pilot model as the 'Year 0 Launch & Activation' tranche — 20% of the total pilot investment — covering market entry, landlord supply-side activation, provider onboarding, and community awareness. The remaining $400,000 funds 12-month operations, platform development, ongoing staffing, and evaluation over the full pilot period.

Model reference: $500K Oracle Pilot Model: $100K Launch Activation (20%) + $400K 12-Month Operations (80%)

Landlord reconciliation: Landlord campaign line items total $28,750, scoped to the Week-2 landlord activation tranche. Single source of truth across the landlord kit and spend breakdown.

Week-by-week plan

Four phases, four audiences. Each week builds on the previous — providers first so referrals exist, then landlords so supply is ready, then youth and general community so awareness compounds.

Week 1 · Days 1–7

Week 1: Provider Soft-Launch

$18,000
week allocation

Build the referral network before community awareness scales.

Channels

  • ›Case manager email outreach
  • ›Clinical site visits (25 sites)
  • ›Healthcare provider partner events
  • ›Facebook/Instagram (social services audience)
  • ›Google Display Network

Audience

Healthcare providers, social workers, case managers, hospital discharge planners

Content type

Referral protocol one-pager, training deck, clinical site visit kit, provider welcome email sequence

Success metric

15 providers enrolled in Vía referral protocol; 3 case manager orgs briefed; 10 waitlist signups from case manager segment

Week 2 · Days 8–14

Week 2: Landlord Activation

$28,750
week allocation

Open the supply side — landlord participation determines placement speed.

Channels

  • ›LinkedIn (property owners, Wichita/Sedgwick County)
  • ›Wichita Business Journal print + digital
  • ›Direct mail (500 landlords, county assessor list)
  • ›In-person info sessions (2 events)
  • ›Property manager association outreach

Audience

Wichita-area landlords with 2–20 units; property managers; real estate professionals

Content type

NEXTenant one-pager, info session invite, landlord email sequence, welcome packet for enrolled landlords

Success metric

50 landlords in active outreach pipeline; 5 info session RSVPs; 3 signed Letters of Intent; LinkedIn campaign live

Week 3 · Days 15–21

Week 3: Youth Channels

$17,250
week allocation

Reach the 18–25 segment through peer networks and digital channels they trust.

Channels

  • ›Instagram (youth-targeted ads + organic)
  • ›TikTok (peer ambassador content)
  • ›Community centers (8 tabling sites)
  • ›School district liaisons
  • ›Peer ambassador word-of-mouth

Audience

Youth ages 18–25, young adults experiencing housing instability, peer support networks

Content type

Anti-stigma social posts (bilingual), peer ambassador talking points, tabling kit, referral cards for community centers

Success metric

200 social engagements on youth-targeted posts; 25 waitlist signups from 18–25 segment; 5 peer ambassadors active

Week 4 · Days 22–30

Week 4: General Community

$36,000
week allocation

Broaden awareness across Wichita — faith communities, media, and Spanish-speaking neighbors.

Channels

  • ›Facebook (community-wide)
  • ›Community radio (KMUW + Wichita market)
  • ›Faith-based organization outreach (20 congregations)
  • ›Press release to local media
  • ›Bilingual flyers + door hangers

Audience

General Wichita community, faith communities, Spanish-speaking residents, local media, elected officials

Content type

Bilingual social posts, press release, faith-leader brief, community radio script, Spanish-language flyers

Success metric

100 total waitlist signups by Day 30; 1 earned media placement; ES toggle sessions ≥10%; 20 faith org contacts made

Spend summary by week

Single source of truth for the $100K launch allocation. Every dollar attaches to a phase and an audience.

WeekFocusAllocation
Week 1Week 1: Provider Soft-Launch$18,000
Week 2Week 2: Landlord Activation$28,750
Week 3Week 3: Youth Channels$17,250
Week 4Week 4: General Community$36,000
Grand total$100,000

See /oracle/model for the $500K pilot use-of-funds breakdown this $100K rolls up into.